Most people are told every two weeks. For most skin that is more than it needs, and the cost is what makes people stop altogether after three months.
Start with the cycle, not the calendar
Skin turns over roughly every twenty-eight days. A facial works with that cycle: clear what has surfaced, support what is rebuilding. Book faster than the cycle and you are interrupting rather than helping — which is why over-treated skin often looks worse, not better.
For skin with no urgent problem, every three to four weeks is the rhythm we recommend. It is close enough that congestion never gets established, and far enough apart that the barrier is left alone.
A routine you can keep for a year beats an intensive month you abandon.
When we do suggest coming in more often
Active acne is the clear exception. At the start of a course we may want you weekly or fortnightly for four to six weeks, because the aim is to break the cycle of new lesions before it re-establishes. Once it settles, we space you out.
Milia work is similar — a run of sessions, then nothing. Pigmentation is the opposite: it responds to a long, patient series rather than a burst.
When we tell people to come in less
If your barrier is compromised — stinging, flushing, flaking — more facials is the wrong lever. We treat once with a calming session, send you home with two products, and see you again in six weeks.
The customers who stay with us for years are the ones whose rhythm we got right in the first month.
